Tata Global Beverages faces challenge as Amalgamated Plantations expands

Last year, TGBL launched Chakra Gold Active Plus and Kanan Devan Duet, targeted at the south Indian market

Amalgamated Plantations Pvt Ltd (APPL) is poised to foray into the market of its parent company, Tata Global Beverages Ltd (TGBL), in the packaged tea business.

After APPL launched its packaged tea in October last year, the company had decided to keep off the markets TGBL operates in and was focused on Assam. This year, APPL expanded its presence in Jharkhand and Odisha and is poised to launch its brands in Uttar Pradesh and other states including the north-eastern part of the country other than Assam, where it is in already.

“The plan was initially we would not enter the