 "This husband and wife duo brings you the world on a platter")
There in my computer sits an online store with a collection of over 550 spices and seasonings. Spicesafari is owned and managed by husband-wife duo Nitesh Agrawal and Tulsi Khemka, and co-founder Rahul Majithia.
The start-up operates from a little office in Bangalore and delivers spices to over 200 countries.
"We address the problem of lack of choice and variety by sourcing unique products from different parts of the world, creating the spice experience through recipes, spice kits, combinations, and culinary tips," Tulsi tells Tech in Asia.
A fistful of flavor
"We pick small quantities to ensure products are fresh and recent when sent to the customer. The quantity we stock depends on the shelf life of the product, sales experienced during the beta launch, lead time in procuring the product, storage challenges, and perceived demand," says Tulsi.
The office in Bangalore also doubles up as a warehouse. The products are stored keeping in mind sunlight exposure, moisture, and so on.
While Spicesafari receives a commission on sales, customers get to buy at maximum retail price – which is the the price mentioned on every product pack and above which retailers are not allowed to charge.
Recipes and bloggers
Spicesafari does have a spicy little plan to make it to your heart through the stomach: it is working with food bloggers and sending recipes your way. Bigbasket, one of India’s leading online grocers, recently started sending meal plans and recipes along with links to where you can buy the ingredients.
"We are working on a standalone recipe section, in addition to what is already available under each product. The inputs will come from bloggers, in-house teams, and brands," says Tulsi.
This is an excerpt from Tech in Asia. You can read the full article here
This is an excerpt from Tech in Asia. You can read the full article here
