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Toyota ties up with B-school for training students in automotive sales

TSEF to impart traning to PGDM studencs in accordance with the Indian business requirements

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BS Reporter Bangalore

Toyota Kirloskar Motor (TKM) Pvt Ltd formed an alliance with Greater Noida-based B-School, Galgotia’s Business School to impart training on automotive sales to their students during their graduation years and later recruiting the trained students as ‘sales officers’ across Toyota dealerships.

As part of the programme, Toyota Sales Education Foundation (TSEF) will impart training to the interested students of Post Graduate Diploma in Management (PGDM). The training programme will be designed in accordance with the present education pattern in India and the Indian business requirements for the Toyota dealers based in India. The students of 6th trimester will be given five hours of training per week for PGDM students. The program will have a size of 40 students for each batch and will be based on a sales module, developed and designed by TKM.

 

The TSEF module will consist of 40 hours of classroom teaching and 20 hours of on job training in the form of projects and research work. The ‘on the job’ training modules will be conducted at Toyota Dealerships. The TSEF curriculum would broadly consist of subjects pertaining to automotive sales- both soft skills and technical know-how.

Sailesh Shetty, Vice President, Dealer Development and Sales, Toyota Kirloskar Motor, said, “The launch of TSEF as a special sales training module will enable us to provide the latest automotive sales training to students during their graduation and encourage these students to take up sales as their career. This initiative will also help generate employment opportunities for the students at Toyota Dealerships.”

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First Published: Sep 11 2012 | 5:55 PM IST

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