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Trai's new tariff order: Broadcasters brace for subscription revenue dip

Experts say a near 37 per cent drop in the individual price of a channel (from Rs 19 to Rs 12) will hit broadcasters hard since cost of content acquisition has been growing over the past few years

Sohini Das Viveat Susan Pinto  |  Mumbai 

As broadcasters and the sector regulator clash over tariff amendments prescribed by the latter, experts and industry executives estimate a 10 per cent fall in subscription revenue because of this.

At a time when advertising revenues are down because of the general economic slowdown, a hit in subscription revenue, say experts, hardly augurs well for the industry. The Telecom Regulatory Authority of India (Trai) has suggested twin conditions on bouquet pricing – one is a 33 per cent discount cap and another is a ceiling on the maximum retail price (MRP) of any channel in the ...

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First Published: Wed, January 15 2020. 01:45 IST
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