TTK Prestige opens 100th store

TTK Prestige, a kitchen appliances and non-stick cookware company, after setting up a large network in Bangalore now plans to enter tier II towns and cities in Karnataka.

As a step towards this, the company has opened its 100th exclusive showroom 'Prestige Smart Kitchen' in Hubli.

According to S Ravichandran, managing director, TTK Prestige, "The company is developing special formats for fast emerging markets in Karnataka. The formats are in the form of special format retail stores for providing extended choices and easier shopping experience for consumers."

As part of new formats, the stores are positioned as a 'World of Ideas' and are being designed to trigger impulse buying of the very latest in kitchen appliances, he added.

Prestige Smart Kitchen, as a concept, started in July 2003. Today, Prestige Smart Kitchen is present in 63 towns across 14 states in India, making it truly a national retail brand.