Unicorn Meesho joins ONDC to connect hyperlocal sellers and customers

E-commerce firm's pilot will be launched in Bangalore and later rolled out in other locations over a few months

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Meesho said that 80 per cent of its 14 crore annual transacting customers come from Tier 2 and smaller cities

Aryaman Gupta New Delhi
E-commerce firm Meesho is the fourth unicorn to join the state-run Open Network for Digital Commerce (ONDC), signing up after Paytm, Shiprocket and Dunzo.

Meesho’s ONDC pilot will be launched in Bangalore and later rolled out in other locations over a few months. Unicorns are privately held startups valued at $1 billion or more.

The firm says it will help connect buyers with hyperlocal sellers and support India’s vision of creating an inclusive e-commerce ecosystem.

“With a shared goal to empower small sellers and give a fillip to hyperlocal businesses, the integration will boost our efforts to democratize internet commerce

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First Published: Nov 23 2022 | 5:18 PM IST

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