Business Standard

Unicorn Ventures India leads seed round in food tech startup FairPlum

Fairplum works with the heritage food brands of India, taking dishes from their kitchens and making it available to consumers

food delivery

Photo is representative.

BS Reporter Mumbai
Unicorn India Ventures has invested $2 million as seed round in FairPlum, a startup founded by former Unilever executives Rupesh Agarwal, Mitesh Thakkar, and food and beverages specialist Mayank Tandon.

Angel investors Vivek Sirohi, who is vice president for R&D at Unilever; Amith Agarwal, co-founder and chief executive at Agri-Bazaar, Dinshaw Family Office, and Anisha Subandh also participated in the funding round.

FairPlum, which was founded in 2020, said its products and brands have authentic flavors and can be delivered customers in less than an hour.

“FairPlum leverages technology to enhance efficiency and preserve the taste of the food which

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 28 2022 | 12:30 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to