USV in pact with German firm

Mumbai-based pharma major, USV Limited, has forged a five-year alliance with German derma-cosmeceutical products company Sebapharma GmbH and Co to exclusively market and distribute the latter's Sebamed range of skincare products in India.

The Sebamed range of 18 products, to be sold on recommendation of physicians, include products for cleansing and care, acne and acne-prone skin, anti-ageing and baby products.

According to Prashant Tewari, managing director of the Rs 670-crore USV Limited, Sebamed will be targeted at the premium segment in the skincare category.

"The skincare product market in India is around Rs 2,100 core and is growing at around 16 per cent year-on-year. We expect to see a business of Rs 3 crore from the Sebamed range in the first year of launch," he told mediapersons here on Sunday.

Sebamed is the market leader for scientific skincare and body cleansing products in Germany and is sold in over 85 countries.