Van Heusen to increase number of innerwear outlets to 400 in 2-3 years

The company has 45 Van Heusen Innerwear Exclusive stores, more than 350 Van Heusen mainline exclusive stores and Planet Fashion - 260 stores

T E Narasimhan Chennai
Photo: Shutterstock

Van Heusen Innerwear was launched in September 2016. Photo: Shutterstock

Van Heusen, an apparel brand from the stable of Rs 8,788-crore Aditya Birla Fashion and Retail (ABFRL), is planning to expand the Van Heusen Innerwear Exclusive Brand Outlet (EBO) network to around 400 stores over the next 2-3 years, from the current 45.
Puneet Kumar Malik, chief executive officer of Van Heusen Innerwear and Athleisure, said the innerwear and athleisure business segment was one of the few businesses running ahead of last year's levels and had grown in the second quarter.
Growing salience and increasing consumer acceptance was resulting in rising market share also, he said.

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First Published: Nov 29 2020 | 12:15 PM IST

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