Vidooly rides the online streaming wave in India to make ad dollars count

Rising internet usage in India presents the right opportunity for online video analytics start-up Vidooly to scale up

When Prince Raj learnt about opportunities on YouTube in 2013, he thought he had a fresh chance to rekindle his music career. The 21-year-old from Bhubaneshwar, who had left his band three years ago to study economics, started with a YouTube channel the same year but abandoned it months later. “It started well but soon lack of guidance weighed in. The subscriber count almost froze and revenue never came in,” he says.
 
Except for a few talented independent artists, making it big in social media requires proper planning and analytical insights. Most of these platforms do not reveal much