Want to break stereotypes of streaming platform content: Lionsgate's Jain

Our biggest competitor is good content. We intend to tell stories that are engaging and interesting, said Jain

Lionsgate Play broke into the Indian over-the-top (OTT) space — already dominated by global giants and homegrown platforms — and that too in the middle of a pandemic. Post the release of their first Indian original, Rohit Jain, Managing Director, Lionsgate, South Asia and Networks-Emerging Markets Asia, speaks to Akshara Srivastava about the USP of the content platform and expanding its footprint in India. Excerpts:

What prompted Lionsgate to launch its streaming platform, Lionsgate Play, in India in the middle of the pandemic in December 2020?

In retrospect, it was the best timing. We entered India in August 2019 by partnering with