What we've done in 10 yrs, we'll do again in 3 yrs: Coca-Cola India Prez

Coca-Cola India would contribute Rs 11,000 crore with its bottling partners

On Monday, beverage major Coca-Cola India said it would contribute $1.7 billion (Rs 11,000 crore) with its bottling partners, fruit suppliers and processors in Maharashtra to create an entire eco-system to procure and process the pulp of the mosambi fruit. This is the second such initiative by Coca-Cola in Maharashtra, after its Project Unnati for procurement and processing of orange pulp. T KRISHNAKUMAR, president, Coca-Cola India and Southwest Asia since last month, spoke to Viveat Susan Pinto on these and other plans. Edited excerpts:

Why an investment of $1.7 billion in creating this farm-to-table system in Maharashtra? Is Coca-Cola signalling