With Cred, we want to make credit cards more powerful: CEO Kunal Shah

Shah believes that Cred, which incentivises credit card payments with reward points, may just help card firms take on the wallets

When mobile wallet FreeCharge co-founder Kunal Shah started his brand new venture ‘Cred’ four months ago, one thing was clear in his mind — to make money digital. Shah told Karan Choudhury and Patanjali Pahwa about his plan of making credit card ‘glamourous’ again. Shah, who was instrumental in positioning his previous venture FreeCharge as one of the top mobile wallet players in the country, believes that Cred, which incentivises credit card payments with reward points, may just help card firms take on the wallets. Edited excerpts:

Credit card penetration in this country is quite low and Cred’s business model is