Zepto will stick to brand promise of 10-minute deliveries: CEO Palicha

Quick commerce fastest-growing consumer technology industry in India, he says

Many quick commerce businesses are shifting away from shorter deliveries to tackle losses, but Aadit Palicha, chief executive officer of Zepto, believes that though challenging the model can be profitable. Palicha, 21, told Aryaman Gupta that many of the company’s dark stores are on their way to profitability and the business focus is on improving unit economics and increasing scale.

Here are edited excerpts from the interview.

Is Zepto sticking to 10-minute deliveries? How do you plan to manage that as funding has slowed down in quick commerce?

Yes, we are doubling down and working hard to get more deliveries