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Zomato in a spot as 10-minute delivery plan faces ire from all quarters

Restaurants are, at the moment, averse to the 10-minute delivery plan

Zomato
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(Photo: Bloomberg)

Deepsekhar Choudhury Bengaluru
Food aggregator Zomato’s announcement to pilot a 10-minute delivery service has drawn ire from several quarters – gig workers, market experts, social media users and restaurants. 

After Congress leader and member of parliament Karti Chidambaram tweeted that he would raise the issue of gig workers in Parliament, Zomato founder and Chief Executive Officer (CEO) Deepinder Goyal responded to him, saying that delivery partners would neither be penalised nor incentivised for on-time deliveries.

Further, Goyal shared a plan laying out the mechanics of the 10-minute delivery service. According to the plan, the service would involve restaurants preparing the order in 2-4 minutes, while