 "Discovery Channel, Discovery Jeet")
Discovery Networks is entering a phase of discovery in India. For years, it has dominated the infotainment genre on television. But with just 2 per cent share of the total TV viewership and a mere 3 per cent of the TV advertising pie, this genre offered restricted scope for growth. Now, Discovery wants to play in the bigger game. And that is why it is taking the audacious gamble — come February next year — of launching a Hindi general entertainment channel (GEC) called Jeet.
This will bring it head-on with the big established giants — Star, Sony, Zee and
