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Using the three most popular social media platforms–YouTube, Twitter and Facebook—ICICIdirect aims to increase its ability to reach and engage with its growing audience of followers interested in investor education and learning more about meeting their financial goals.
Special animated characters 'Gyano', the magician and 'Mobo', the money boss have been created to interpret financial jargons and resolve complicated solutions through friendly suggestions.
The highlight of this platform is the game, 'Virtual Stocks', where Facebook visitors, who like the page can experiment, experience and learn stock market during trading hours in a safe environment, thereby eliminating all possibilities of monetary loss.
The new initiative also gives an investment tool to every individual so as to plan their finances as per their needs and requirements.
“Today social media is a very influential, especially with the youth. Hence we decided to embrace this platform to create a more personalised relation as well as provide a fun and interactive way to learn about personal finance as well as equity markets,” said Vineet Arora, Executive VP and Head–Product Distribution at ICICI Securities.
“We believe that this format will encourage a systematic thinking towards goal based investments and Virtual Stocks will help investors overcome their fear and understand the stock market better,” he added.
