 "Redemption path")
As India took on Pakistan on March 19 in the ongoing ICC T20 World Cup, close to 83 million viewers logged on to see the two teams battle it out in the league match. According to data provided by Star Sports, the match between arch rivals delivered 83,358 (‘000) average impressions on Star Sports network including DD. Impressions refers to the number of people watching the match at any given point in time during the live telecast.
A Star India spokesperson said: “Cricket has always been a great unifier in India. With the India Pakistan match setting a new viewership record on television, cricket has once again proven its power. It brought the nation to a standstill with more than half of India glued to its television sets.”
ICC World T20, the flagship T20 cricket tourney, recorded an impressive number of 332 million viewers (All India BARC CS4+) tuning in during the first two weeks of the tournament. Unmatched in its sheer scale, the ICC World T20 broadcast is bolstered by new look graphics and the best of experts on the commentary panel, cut across demographic boundaries and captured the imagination of a diverse fanbase.
