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India plans strategy to woo China's 144 million tourists

India for long had an office of the tourism ministry known as the Incredible India Tourism Office in Beijing

Press Trust of India  |  Beijing 

China, China flag
Photo: Shutterstock

is revamping its strategy in China, including opening of a full-fledged regional tourist office here headed by a top bureaucrat, as it pitches for attracting a good chunk of the country's 144 million tourists.

will now have an Office which will be headed by an IAS or It will also have a besides a agency to launch campaigns, K J Alphons said here.

The will be assisted by a and a PR group to woo Chinese tourists. A similar office will also be established in New York, he said.

for long had an office of the tourism ministry known as the Incredible in

But it remained headless for over a year till 2016 and later apparently, it was shutdown, even after extended facility to Chinese tourists during his visit here 2015.

Alphons is currently touring to explore possibilities to attract more Chinese tourists to India.

Despite big campaigns and facilities, only 2.40 lakh Chinese tourists visited India last year against 14 lakh Indians who visited Countries all over the world are making a big pitch for attracting Chinese tourists as their numbers have crossed 144 million last year, the highest in the world.

It is just enough for India to get 10 per cent of Chinese tourists in five years which could be about 14 lakh, Alphons said.

Alphons said he is in China to find out why more Chinese are not visiting India despite various measures.

Yesterday, he attended a big road show held by his ministry and the here. He will attend similar events at and

India has all basic things like good hotels with and water facilities. India has a very large number of Chinese restaurants though some of them are spicy, Alphons said.

Tourism from China to India is not picking up also because of lack of campaigns, he said.

He denied that campaigns like the Buddhist circuit for Chinese travellers failed to work.

"Buddhist circuit never worked because we never had the infrastructure built in that. If we have infrastructure they will come," he said. The new infrastructure included six-lane highways which will be ready in two years.

For Chinese tourists, there are 38 Mandarin-speaking guides, he said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Thu, August 30 2018. 00:42 IST