Netizens gazing at the poll star

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With 37% of urban Indian voters active online, there's little doubt that internet is going to play a crucial role in the 2014 Lok Sabha elections. That might be a reason for all major parties to beef up their online presence in the run-up to the elections. According to a Google India study, 45% of the urban Indian voters with online presence want more information to be available on the net to help them make up their mind. A snapshot of the study and some give-away trends from Google: