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Sony Pictures Sports ropes in Sachin Tendulkar as brand ambassador

For its sports vertical, Sony Pictures Sports Network

Press Trust of India  |  New Delhi 

Sachin Tendulkar, brand ambassador, Sony Pictures Sports, N P Singh, SPN
N P Singh, CEO, Sony Pictures Networks India, Sachin Tendulkar and Rajesh Kaul, president, Distribution and Sports Business, Sony Pictures Networks India during the Press Conference of Sony Pictures Networks India in Mumbai. (Photo: Kamlesh Pednekar)

Leading broadcaster Sony Pictures Networks India (SPN) has roped in cricket legend as its for its vertical — Network (SPSN).

Besides, it also added two new HD channels — Sony Ten 2 HD and Sony Ten 3 HD — to expand the SPSN network to 11 channels beaming domestic and international sporting events in the Indian subcontinent, said a statement.

Out of 11 channels, 5 are SD and 6 are HD channels.

Commenting on the development, SPN India CEO N P Singh, "It is the leader-mindset that has taken us from a single channel in 2012 to 11 dedicated sports channels in a span of 5 years. Currently, we are among the largest sports broadcasters in the Indian subcontinent."

The future of sports is multi-sport and therefore, it wants to engage viewers in a multi-sports milieu, he said.

"As SPN's Ambassador for Sports, Tendulkar echoes our sentiment and intent to grow the viewership of different sports," Singh added.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Tue, July 18 2017. 21:45 IST