Sony Pictures India spins one for the planet

Network targets infotainment genre with new channel on wildlife, nature with partner BBC Worldwide

Sony Pictures Network (SPN) India along with its partner, BBC Worldwide (the non news arm of BBC) will launch Sony BBC Earth and Sony BBC Earth HD on March 6 under a joint venture between the two called MSM Worldwide Factual Media.  With this, the network’s bouquet of channels increases to 29 and BBC quietly steps back into the non-news features space in India. 

SPN labels the genre that it will now operate in, ‘factual entertainment’. The segment has seen significant growth in viewership and reach in India, especially with digitisation catching on in the country. As a result, the