"Our goal is to break through the 1,00,000 arrivals mark by 2014, and we are confident that we will achieve this. We have just launched our new campaign, “The More You Do, The Closer You Get”, meaning that the more experiences you have and activities you undertake, the closer you get to the people with whom you are travelling. We are also launching another campaign next month, with Jonty Rhodes. South African Tourism is currently training over 1,000 Indian travel agents and tour operators to enable them to sell South Africa to the Indian source market," the minister told delegates comprising of travel agents and airline representatives from across India.
Between January to September 2012, South Africa attracted a total of 79 000 tourists from India, which constitutes an 18% increase compared to the previous year. Each tourist spent an average of Rand 12 000 ( Rs 73,000) per trip. South African Tourism has been promoting the country in India since 2005, focusing on film, fashion, sports, and food and wine.
