 "akhilesh, yadav, BSP, election, UP")
Prime Minister Narendra Modi out-campaigned all-comers in the 2014 general election but, as he faces his biggest mid-term test, he is up against a rival determined to beat him at his own game.
In Uttar Pradesh his opponent, Chief Minister Akhilesh Yadav, has been repackaged as a youthful and media-savvy go-getter who seeks to steal a unique selling point of Modi's - development.
"I am taking it a bit beyond Modi: I work," Yadav told Reuters in an interview in Lucknow, capital of the state of 220 million that is holding the biggest democratic election anywhere in the world this year.
"My work
