ASCI to work closely with NCW to monitor 'indecent' advertisements

In December last year, MIB had issued a directive, asking TV channels to restrict condom ads to the 10 pm-6 am slot

The Advertising Standards Council of India (ASCI) will now work closely with the National Commission for Women (NCW) to monitor indecent advertisements as part of a wider centralised authority mooted by the Women and Child Development (WCD) Ministry. The NCW, for the record, falls under the WCD Ministry.

The ministry, under Maneka Gandhi, had finalised fresh amendments last month to the Indecent Representation of Women (Prohibition) Act, 1986, widening its scope to make indecent portrayal of women on digital and social media platforms punishable with a fine of Rs 200,000, and a prison term of up to three years.

ASCI, along with