Ensure time-bound registration of entities for bulk SMSes: Trai to telcos

For registration of government entities, it has allowed a simple procedure for their provisional registration for the time being

Trai has directed telcos to ensure a time-bound registration of entities that send out bulk commercial messages to consumers and has allowed government entities easy provisional registration for now with a deadline of July 31 to regularise the same.

The Telecom Regulatory Authority of India (Trai) had earlier tightened the rules to curb pesky calls and SMSes by prescribing use of blockchain technology to ensure that telemarketing messages are sent only to those who have subscribed to them, and that too by authorised entities following a pre-defined procedure including registration and assignment of headers, to send commercial messages to customers.