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Wipro 397.65↑1.90(0.48%)

How no-cost EMIs are dramatically changing e-commerce landscape

Nearly 20% of gross merchandise value is being financed by various credit card companies, banks and e-wallets

Surajeet Das Gupta New Delhi

Premium

Photo: Shutterstock

Last Updated : Oct 28 2018 | 8:22 AM IST

No-cost equated monthly instalments (EMIs) offered to consumers by credit card companies and NBFCs are dramatically changing the e-commerce landscape.

As much as 20 per cent of the gross merchandise value (GMV) of sales made on e-commerce platforms is being financed through the no-cost EMI route. Just two years ago, the share of such sales was 4 to 5 per cent, according to estimates by finance and e-commerce companies that Business Standard spoke to.

E-commerce major Amazon.com said that during its big sale that concluded this month, as much as three of the four EMIs taken by consumers were no-cost EMIs.