Indian Institute of Planning and Management (IIPM) has roped in actor Shah Rukh Khan to host the management institute's annual business and marketing quiz for three years.
The quiz will be held in association with it's sister concern, Planman Media's '4Ps Business and Marketing' magazine.
The show will be held at the IIPM campus in Satbari, Delhi, according to a release by the business school.
Arindam Chaudhuri, dean, IIPM said, "Who else in India can make an event big just by his global popularity than SRK? And to top it all he is perceived as the intelligent face of bollywood because of his economics education background, his suave marketing skills and sharp intelligence. He obviously was the natural choice. IIPM is honoured and proud that he accepted our request."
On his part Shah Rukh Khan said, "I am coming to IIPM and it will be nice to be there."
In this year, IIPM has placed more than 2200 students in India and 45 students abroad.
Planman Consulting was established in 1996 with intellectual resource from IIPM. It takes concern of the whole range of international alliances, placement activities, media initiatives, marketing and growth and expansion activities of IIPM. Planman Consulting is a multi interest consulting and business services corporation engaging a variety of organisations, institutions and enterprises in diverse industry and government verticals.