Many consumers can't find MRP information for ecommerce items: Study

4 in 5 respondents unable to find best before date information for human consumption: LocalCircles online survey

All packaged products listed for sale on ecommerce sites and apps in India must display the maximum retail price (MRP) so that consumers make informed decisions, according to government rules.

The Ministry of Consumer Affairs implemented the Packaged Commodity Rules (PCR) 2017 amendment on January 1, 2018. A PCR 2017 amendment mandated the MRP rule for ecommerce sites and apps.

LocalCircles, which hosts online communities on consumer issues, tracks compliance by ecommerce sites and apps. After seeing a rise in consumer complaints over three years after the law came into effect in 2018, LocalCircles conducted a study that received over 19,000 responses