Mcdowell Brings Derby Special To Ap

Spirits major McDowell & Co today launched in the AP market its new whisky brand, Derby Special Whisky, targeting the youth and the upwardly mobile consumers.

It was launched on February 1 in Maharashtra and Goa and will be launched in Kolkata by the month-end and in the northern region in April.

According to UB group's spirits division vice-president (marketing) Alok Gupta, the new brand, blended with scotch, is