 "e-commerce, digital, online, amazon, flipkart")
When the “unlock” phase was about to start after the outbreak of the pandemic, online fashion retailer Myntra, owned by Walmart, was preparing for the June edition of its flagship event End of Reason Sale (EORS). However, every piece of data and report, at that time, was showing how fashion would take more time than others to bounce back. There was not a single encouraging report about the fashion space then.
“We had two choices, whether to go ahead with EORS or not. We opted to go ahead,” said Amar Nagaram, chief executive of Myntra. “It turned out to be a
