Share of rural mkt grows in passenger car sales with more first time buyers

Factors that helped rural sales included a good monsoon, an excellent rabi crop and a relatively lesser spread of the Coronavirus

Leading car makers saw demand rise by nearly 10-15 per cent during the festive season. While rural sales continued to grow faster and their share in overall sales increased, the number of first time buyers in rural markets was higher compared to urban markets, according to industry representatives.

This year's festive season started from October 16 with Chingam/Onam and ended with Bhai Dooj in the middle of November.

While, Hyundai Motor India Ltd (HMIL) did not respond to queries, Shashank Srivastava, executive director, marketing and sales at Maruti Suzuki India Limited (MSIL), said that during the festive season his company