You are here: Home » Economy & Policy » News
Business Standard

Telecom regulator cracks the whip on bulk SMSes

Cap on concessional SMS at 100 a day forward spam to 1909 to lodge a complaint

BS Reporter  |  New Delhi 

If you are into heavy texting from your mobile phone, you may have to pay more in another two weeks.

The latest directive by the Telecom Regulatory Authority of India (Trai), to be implemented by then, has set the limit for concessional SMS at 100 a day. There is no ceiling, but consumers will be charged not less than 50p an SMS once it crosses 100 a day.

The directive came as part of the regulator’s endeavour to curb unsolicited SMS and calls, a major problem even after the regulator imposed the SMS Spam Guidelines.

“Normal mobile users will not be affected with this measure. On an average, a mobile user sends about 47 SMS in a month and not more than two per day, as revealed by an internal study,” said a Trai official.

This is the first stream of measures Trai has taken; there could be more if required, he added.

To restrict unregistered telemarketers sending bulk promotional SMSes using machines, Trai has asked access providers to work out a solution within the next three months, to ensure no commercial SMSes are sent containing the same or similar characters or strings or variants from any source or number. “The solution will ensure not more than 200 SMSs with such similar ‘signature’ are sent in an hour. However, registered telemarketers, transactional message sending entities and telephone numbers exempted by the Authority are excluded from this provision,” a Trai statement said.

Normal consumers sending non-commercial SMSes would also not be affected by this measure.

The regulator is also in process of simplifying the complaint procedure. From tomorrow, a complaint can be registered through SMS by forwarding the spam SMS to 1909, after appending the telephone number and date of receipt of the SMS. Mobile operators have been asked to set-up a web-based complaint registering system and a dedicated e-mail address to receive such complaints on spam messages and calls.

First Published: Tue, November 06 2012. 00:19 IST