Business Standard

It's hashtag rural as Twitter prepares for 2019 Lok Sabha elections

The social media platform to promote tweeting in local language, hire more regional bloggers and influencers

Logo of Twitter. Photo: Shutterstock

Logo of Twitter. Photo: Shutterstock

Karan ChoudhuryArchis Mohan New Delhi
As social media sites fight it out to emerge as the biggest platform in the run-up to the upcoming general election, Twitter has set sights on the 190-million strong rural internet-user base in India.
From promoting the usage of local languages, hiring regional bloggers, social media influencers, regional think tanks to organising road shows to educate people more about the platform, Twitter hopes to gain a chunk of new users from rural India next year.
According to market estimates, it currently has close to 30 million users in India, quite small if compared to Facebook (294 million), WhatsApp

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First Published: Dec 31 2018 | 1:13 AM IST

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