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Can an online Indian non-film music channel grab attention and make money?

Waah TV will be launched in partnership with US based Jungo TV

Neeraj Jaitly and Durga Jasraj have worked at creating a profitable business around holding concerts focused on non-film music across big and small cities in India
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Neeraj Jaitly and Durga Jasraj have worked at creating a profitable business around holding concerts focused on non-film music across big and small cities in India

Vanita Kohli-Khandekar New Delhi
What are the chances that a traditional (non-film) Indian music channel online can make money?
 
That is the question the tie-up between Los Angeles-based Jungo TV and Durga Jasraj’s Art and Artistes (AAA) raises. The end-October partnership will create Waah TV, a linear traditional (non-film) online music channel.
 
Jungo TV provides content to about 80 cable TV channels across the world. It brings in its tech know-how and partnerships with some of the biggest cable and OTT (over-the-top) distributors like Amazon Prime, Roku, Turkcell, across markets in Southeast Asia, Central Asia, Europe and the US, to the Waah