KBC looks to spice up the script at 11, but can it keep up the game?

One of the longest running non-fiction formats on TV turns to tech and breathless storytelling to stay relevant, but can it keep up the game?

Amitabh Bachchan is back on the telly, his trademark baritone and conversational skills in full display as Kaun Banega Crorepati (KBC), based on the British format of ‘Who wants to be a millionaire’ turns 11 this season. Broadcaster Sony Entertainment Television (SET) has found 13 brands, eight for the TV channel and five for the digital airing on SonyLiv, for the show so far and; according to several unnamed sources, has managed to sell close to 80 per cent of its advertising inventory.

However, the big question is can KBC match the grip of racy, ad-free content being offered by the