Sun TV Network plans to invest Rs 150 crore into OTT content platform

Expects market slowdown to impact advertisement revenue

Sun TV Network is planning to invest around Rs 150 crore in over-the-top (OTT) content over the next 18 months and is likely to announce a tie-up with a telecom major. 

The company is expecting its advertisement revenue growth to be in the mid single digits during this year owing to a downturn in the industry.

The company has started making money from its OTT platform Sun NXT, which has been used as another platform to put on its regular content. However, this has started making revenues and no the company want to invest back into the platform for original