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The rise of YouTube: Uploading many a dream to world's largest OTT

Google's YouTube has created an ecosystem that transcends entertainment, information or education

Topics
YouTube | OTT platforms | Entertainment industry growth

Vanita Kohli-Khandekar  |  New Delhi 

Satya Raghavan, director, YouTube content partnerships, India
Satya Raghavan, director, YouTube content partnerships, India, says YouTube has moved from being the most entertaining place to being the most useful

Rachna Ranade refused to budge. She had just uploaded a 90-minute video to – the first of the series Basics of Stock Market for Beginners. When friends advised her to edit it for length, instinctively, she resisted. Instead, the Pune-based chartered accountant, who was teaching at over half a dozen colleges, among other places, in February 2019, told her students to watch the video to prepare for a viva.

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First Published: Fri, June 11 2021. 06:10 IST
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