Why are animation studios rushing to Bollywood films for characters?

The demand for more relatable local characters that can get into the top shows is immense, and Indian animation studios are happily fulfilling it.

Chulbul Pandey will be cracking his witticisms on the small screen by April next year.

Salman Khan’s Dabangg, a successful three-film franchise, is set to morph into an animation series running into two seasons of 52 episodes each. Last month, Cosmos-Maya signed a deal, licensing the saucy lead character and others in Dabangg from Arbaaz Khan Productions. “Chulbul Pandey is the perfect character for kids and family. It has a major pull in tier-two and tier-three cities,” says Anish JS Mehta, CEO, Cosmos-Maya.“It’s a great deal,” says Rajiv Chilaka, founder and managing director, Green Gold Animation. “Everybody is doing more