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IBM today announced that Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group, signed a nine-year IT outsourcing deal with IBM. This is to consolidate, redesign in-scope applications and use analytics to provide client insights that build competitive advantage.
BSLI will leverage mobility and cloud solutions developed by IBM Research and the IBM India Software Lab to achieve increased revenues, reduce costs and enhanced profitability.
Mayank Bathwal, Dy. CEO, Birla Sun Life Insurance said that they believe that this partnership with IBM would help them excel and stay ahead of the curve in this fast evolving life insurance industry, while addressing all business needs.
BSLI will leverage IBM's business consulting, application development and maintenance services to drive process efficiencies and transform the business towards better outcomes for customers and employees.
Vanitha Narayanan, Managing Director, IBM India said that they will bring our local and global expertise and capabilities to fuel BSLI' expansion and growth in this dynamic Insurance industry in India.

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