Card Issuers Offer Freebies To Boost Volumes

Low transaction volumes in credit and debit cards are forcing issuers, acquirers and transaction companies to offer sweeteners in the form of discounts and prizes.

In a bid to boost usage of both credit and debit cards, Visa will kick off an area development programme with its member banks in seven Tier II cities from July 15. Standard Chartered Bank has also started off a similar programme for credit card holders.

The Visa program will be conducted at seven Tier II towns