Covid-hit contact-intensive businesses see life support in RBI's measures

However, the businesses also believe that more is required to revive the pandemic-hit sectors

Top officials at companies belonging to the “contact-intensive” sectors such as hospitality, travel, beauty and wellness, aviation and ancillary services, car repair services, shared mobility, along with industry associations, lauded the latest measures of the Reserve Bank of India (RBI), adding that the liquidity window offered will go a long way in reducing the mortality rate of the commercial establishments that are financially vulnerable.
 
However, given the impact of the pandemic on businesses, this might not be enough. The second wave has left the “contact-intensive” businesses gasping for breath amid Covid-induced curbs.
 
“We are still looking at the