Kotak launches pan-India campaign

In an attempt to capture the contemporary pulse of the country with respect to money, private lender Kotak Mahindra Bank has launched ‘The Money Ka Matlab Diaries Campaign’ to reach out to the people of India and understand what money means to them.

The campaign is starting from Chandigarh on Monday and will be shared prominently on the firm’s facebook page.

To understand the various meanings of money, the bank flagged off the 3,500-km pan-India motorcycle expedition on Monday. It will cross 11 cities covering seven states and will culminate in Bengaluru.

Two bikers — Vir Nakai and Leon Dawson, will travel across India (New Delhi, Jaipur, Ahmedabad, Udaipur, Vadodra, Surat, Mumbai, Pune, Goa) and finally complete their journey in India’s IT capital Bengaluru.

 

Both the bikers, who have a strong following on social media, will tweet and blog about their experiences while capturing how ‘Money Ka Matlab’ changes from one city to another.

Reflecting on the thought that has gone behind this campaign, Karthi Marshan, executive vice-president and head, group marketing, Kotak Mahindra Bank said, “This expedition opens a whole new avenue for us to understand India’s evolving relationship with money, something at the core of everything we do to serve diverse customer segments at Kotak.”

Established in 1985, the Kotak Mahindra Group is one of India's leading financial services institutions. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company, received the banking licence from the Reserve Bank of India.

With this, KMFL became the first non-banking finance company in India to become a bank - Kotak Mahindra Bank Ltd.