Friday, December 12, 2025 | 02:37 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Apple's approach to news: reaching out by choosing humans over machines

About a dozen former journalists have filled a few nondescript offices: selecting the news that tens of millions of people will read

Apple, iPhone X, iPhones
premium

Jack Nicas| NYT
Many of Apple’s employees moved into a glistening new $5 billion glass headquarters in Cupertino, California, this year. A mile west, at Apple’s old campus on 1 Infinite Loop, a project antithetical to Silicon Valley’s ethos is now underway.

In a quiet corner of the third floor, Apple is building a newsroom of sorts. About a dozen former journalists have filled a few nondescript offices to do what many other tech companies have for years left to software: selecting the news that tens of millions of people will read. 

One morning in late August, Apple News’ editor in chief, Lauren Kern, huddled