Britain’s West Midlands region, the epicenter of an automotive industry that once employed a million people, is lobbying Indian industrial conglomerate Mahindra & Mahindra Ltd. to open a motorcycle factory in the area as Mayor Andy Street seeks to restore its manufacturing might.
Street, the former head of retailer John Lewis Plc, is targeting Mahindra as part of a bid to lure automakers with incentives while promoting the expertise of a wider Midlands region that’s still home to more than 400 specialist firms including Aston Martin Lagonda and India-owned Jaguar Land Rover.
Mahindra already has an automotive research center near Coventry