Sunday, December 14, 2025 | 09:37 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Elon Musk's latest challenge: Making Twitter's numbers work

Financially speaking, the billionaire's buyout of the social media network for $44 billion breaks all the usual rules

Elon Musk
premium

Elon Musk is departing from the traditional private equity playbook by putting up far more of his own money than is usual in such a deal

Anupreeta Das & Lauren Hirsch | NYT
At the peak of the buyout boom in 2007, private equity firms including Kohlberg Kravis Roberts bought the Texas energy giant TXU for $45 billion. It was and remains the largest deal of its kind in American history.

Now, a single billionaire is inching toward that record. Elon Musk, the world’s richest person, said this past week that he would pay roughly $44 billion to take Twitter private. If the deal closes, it would become the country’s second-largest buyout on record.

Musk is departing from the traditional private equity playbook by putting up far more of his own money than