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European Parliament approves initial proposal to ban some targeted ads

Law will require services to give users the ability to easily opt out of tracking

Photo: Reuters
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Photo: Reuters

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The European Parliament voted to approve the initial draft of a bill that aims to curb Big Tech’s invasive advertising practices (via Bloomberg). The Parliament adopted the draft with 530 votes of approval, 78 against, and 80 absentations.

The Digital Services Act, which was first introduced in 2020, will prevent platforms, like Google, Amazon, and the Meta-owned Facebook, from using sensitive information, such as sexual orientation, race, and religion for targeted ads. It will require services to give users the ability to easily opt out of tracking, and pressures platforms to remove illegal content and products online, including hate speech or

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First Published: Jan 25 2022 | 11:11 PM IST

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