The aviation industry is to launch a campaign it hopes will counter a 'flight shaming' movement that has weakened demand for air travel in Europe where some travellers are increasingly concerned about their environmental impact. The industry's image has been damaged this year by a growing Swedish-born movement led by activists such as teenager Greta Thunberg calling for greater action against climate change, including ditching air travel. Global lobby International Air Transport Association (IATA), which represents nearly 300 airlines, is coordinating the campaign which ...
How aviation industry is planning to counter 'flight shaming', Greta effect
Flight shaming has dented demand in Europe, particularly in northern parts but also in the United Kingdom, France, and Germany.
Ahmed Hagagy | Reuters |