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How Donald Trump is outspending every 2020 Democrat on Facebook

Much of Trump's spending on Facebook advertising in recent weeks has gone toward ads that have been seen by older Americans


President Trump’s re-election campaign has spent far more than any single Democratic presidential candidate on Facebook advertising, reprising a strategy that was central to his 2016 victory. Trump spent particularly heavily on Facebook ads at the beginning of the year, when the number of Democratic candidates was smaller. But the playing field has shifted. Since entering the race late last month, former Vice President Joseph R. Biden Jr. has pumped more than $1 million into Facebook ads, outspending Trump’s campaign for three of the past four weeks. So far this ...

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First Published: Wed, May 22 2019. 01:01 IST