Microsoft acquires Parature in $100 mn deal

Microsoft has acquired Parature, a customer service SaaS provider, for 100 million dollars.

The Parature acquisition gives Microsoft Dynamics a world-class self-service knowledge base to connect with customers.

According to Techcrunch, Parature's acquisition fills a gap for Microsoft, which has lacked a complete way to make the customer experience one that fits the modern customer.

Parature has made a name for itself with its 'customer experience' technology.